It’s all in the eyes … how to pull off the hottest trends of 2018

31st October 2017 / Gabriela Czwarnos 

Now that Fashion Week is over, it’s time to take a look at what beauty trends we will be going crazy for in 2018. As seen at the Moschino, Mugler, Marc Jacobs and Chanel shows, graphic liner is set to be the next big thing in make-up. Whether it’s the classic ’60s ‘cat-eye’ look or a rectangle colour line high on the upper eyelid; to get in on the action you’ll need a steady hand, a light touch and a selection of hero beauty products. Ready?

Step 1: start from the skin

Applying an eyeliner to puffy, dehydrated or wrinkly skin can be a recipe for disaster. So before you draw attention to your eyes get them party-ready with the right skincare products. It’s important to look for ingredients that have potent antioxidants, which protect from free radical damage and promote collagen production, for example, Hyaluronic Acid. It helps to smooth the surface of the dry skin, improving the appearance of fine lines and wrinkles, hydrates and firms.

Try: Radara Eye Patches

eye 1

These innovative eye patches promise to repair, rejuvenate and replenish the crow’s feet in 28 days by using micro-channelling technology and specially formulated hyaluronic acid serum to penetrate to the deeper layers. Welcome to the future, where science meets beauty!

Step 2: make it last with an eye primer

Apply an eyeshadow primer to create a colourless, smooth canvas that will not only help your eyeliner glide on easily but also guarantee that the line stays in place all day. Without it, greasy eyelids can cause shadows and eyeliner to get that “creased” effect after few hours. Nothing worse than smudged, panda eyes that make you look exhausted!

Try: Kiko eye base unifying eye base 

eye 2

This creamy mousse texture gives a comfortable feeling and leaves an invisible, feather-light veil that will cover any signs of tiredness without drying your eye area. We can confirm, your graphic liner will stay in place all day, untouched.

Step 3: Brighten your look

This is the job for an under-eye concealer. But be careful when choosing one – the concealer you use to hide under-eye darkness is not the same one you use to hide blemishes.

Go for orange or peach tones to combat the darkness under your eyes, which usually has some purple to it. Pick one shade lighter than your skin to create a wide-awake look. Dot a tiny bit of a product to the inner corners of your eyes – that will instantly brighten up the whole eye area . To blend it in, use your ring finger, as it’s your weakest and will apply just the right amount of pressure, without pulling and stretching a delicate skin around your eyes.

Try: Becca Aqua Luminous Perfecting Concealer 

eye 3

A light, reflective formula is what you’re looking for – this one is made of 32% of water, blends easily and contains flexible pigments that blur imperfections. Perfect for those who are not 20 anymore (ahem!) and struggle with mimic lines.

Step 4: Here comes… the eyeliner

Perfect winged eyeliner seems like a mission impossible sometimes. But, like with everything else in life, practice makes perfect. If you are a beginner with shaky hands, then go for a more forgiving pencil. Start by making dots along the upper lid and simply connect them. Don’t go all the way to your tear duct – your eyes water naturally during the day and you will end with smudged eyeliner.

However, to achieve a graphic line or a perfect flick, go for a liquid version. A felt tip pen gives you the highest chance to create smudge proof, precise line, even if you are not a pro yet.

Try: EYEKO skinny liquid eyeliner

eye 4

Created by Eyeko’s style expert Alexa Chung, this award-winning pen is designed to create both thick feline flicks or subtly defined lines. Brownie points for long lasting power!

Step 5: Cherry on top – Mascara!

Nothing opens your eyes better than good as few swipes of mascara. With this particular look, curl your eyelashes first, apply it to closed eyes and focus on the outer edges for the WOW effect.

Top tip: If your eyelashes are naturally quite long and you feel like you’ll get stray mascara marks on your upper lid, hold a piece of card up over your lid to protect it from marks.

Try: Urban Decay Troublemaker

eye 5

This new baby from Urban Decay does it all, it volumises and lengthens while perfectly separating eyelashes, the brand promises it to be sex-proof too (we’re yet to try!). We are also big fans of the brush – it grabs on to all those short lashes.



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